Budweiser became the official sponsor of NBA games during the coronavirus pandemic, thus being the official and free broadcaster of the games, generating accessibility to the public that could not gather in bars or on the courts. To seal the deal, we developed some ideas that dialogue with the NBA consumer public putting into practice in some Brazillians capitals. #BeAKing.
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Agency: Score
Creative Art Director: Evelyn Duerre, Gabriel Kiss
Illustrator: Evelyn Duerre
Designer: Lucas Armstrong

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